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Rob '"Ice"' Ffield's "passion for innovation and the pursuit of perfection led
to his unprecedented string of naval career milestones which included two tours
as an air-combat instructor at the Navy's prestigious Navy Fighter Weapons
School, TOPGUN; selection to lead the Navy Flight Demonstrations Squadron, the
Blue Angels; and combat tours while in command of a strike fighter squadron and
carrier air wing. Following his passion to focus on creating cultures of
excellence, Rob left the Navy and founded the CATSHOT Group, named for the
Navy's catapult shot that launches aircraft from aircraft carriers. CATSHOT
Group consults with multi-billion-dollar organizations in the energy, aerospace
and defense industries. They are currently expanding into other fields where
performance matters. Rob is married to his lovely wife, Mona, who is a U.S. Air
Force officer and jet pilot. His three daughters are successfully pursuing their
own careers in art, international relations and medicine." Rob Ffield is the
author of
Building a Culture to Win: Expanding the Frontier of Human Achievement.
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