military books by servicemembers.


Rob "Ice" Ffield

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Rob '"Ice"' Ffield's "passion for innovation and the pursuit of perfection led to his unprecedented string of naval career milestones which included two tours as an air-combat instructor at the Navy's prestigious Navy Fighter Weapons School, TOPGUN; selection to lead the Navy Flight Demonstrations Squadron, the Blue Angels; and combat tours while in command of a strike fighter squadron and carrier air wing. Following his passion to focus on creating cultures of excellence, Rob left the Navy and founded the CATSHOT Group, named for the Navy's catapult shot that launches aircraft from aircraft carriers. CATSHOT Group consults with multi-billion-dollar organizations in the energy, aerospace and defense industries. They are currently expanding into other fields where performance matters. Rob is married to his lovely wife, Mona, who is a U.S. Air Force officer and jet pilot. His three daughters are successfully pursuing their own careers in art, international relations and medicine."  Rob Ffield is the author of Building a Culture to Win: Expanding the Frontier of Human Achievement.

According to the book description of Building a Culture to Win: Expanding the Frontier of Human Achievement, "Ride along on thrilling edge-of-your seat experiences as you learn the sometimes-hair-raising lessons and key elements the world's elite teams use in building organizational cultures that win, and win routinely! This book is a portal to gain the behind-the-scenes insight few have had--to actually sense for yourself what it's like to be part of a world-class organization. You'll draw lessons from world-renowned U.S. Navy's Blue Angels and TOPGUN and top performing businesses and sports teams such as Apple, Starbucks, the 1980 U.S. Olympic ice hockey team."

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